Our Mission

“Hi, I’m Rico Cox; from the Webbtown side of Goldsboro, NC; raised by a strong mother along with a gentle grandmother and a resilient village, I learned early how to grind, believe, and ultimately trust God’s purpose. What began as a hustle with clippers evolved into a 30-year legacy of service, mentorship, and transformation. Deniva Enterprise isn’t just a barbershop experience—it’s a sacred space for meaningful encounters. Every visit is a chance to exchange life-giving conversation, speak truth, uplift souls, and pour back into others what was so richly poured into me.”

At Deniva Enterprise, we offer more than grooming—we create experiences that restore confidence and purpose. Our services include precision haircuts, luxury beard treatments, hot towel shaves, and detailed eyebrow grooming, all delivered with professionalism and care. Beyond the chair, we serve through The King’s Court men’s mentorship cohort and impactful public speaking engagements that speak life into men, families, and communities. Whether you’re here for a cut or a calling, every encounter is designed to uplift, empower, and leave a legacy.

Our team starts with God—who is the head of my life—and extends through a strong foundation of family and community. I am blessed with a devoted wife, my biological and blended children, and a host of brothers and sisters who support this vision daily. Surrounding me is a rich circle of barbers, community legends, classmates, colleagues, and lifelong friends who have all poured into this journey.

At Deniva Enterprise, we don’t just work together—we walk together. Each person connected to this vision represents a piece of the legacy we’re building, one life-giving encounter at a time.